Marketing Channels – Measuring Success

How do you define marketing success? In an organization, the definition would depend upon who you were asking.

In this video, Debbie Simpson, shows the many ways one can measure success with a variety of marketing campaigns.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Chapter 1: How Do You Define It?
Chapter 2: Challenges
Chapter 3: Things to Measure
Chapter 4: Bring Down The Silos!
Chapter 5: Attribution
Chapter 6: Single – Equal – Partial
Chapter 7: Campaign Attribution
Chapter 8: Multiple Attribution
Chapter 9: Some Charts
Chapter 10: Some Take-aways
Chapter 11: Case Studies