How do you define marketing success? In an organization, the definition would depend upon who you were asking.
In this video, Debbie Simpson, shows the many ways one can measure success with a variety of marketing campaigns.
Table of Contents
Click on a chapter listing below to skip straight to a section.
|Chapter 1:||How Do You Define It?|
|Chapter 3:||Things to Measure|
|Chapter 4:||Bring Down The Silos!|
|Chapter 6:||Single – Equal – Partial|
|Chapter 7:||Campaign Attribution|
|Chapter 8:||Multiple Attribution|
|Chapter 9:||Some Charts|
|Chapter 10:||Some Take-aways|
|Chapter 11:||Case Studies|