One-size-fits-all messaging has given way to segmentation, personalization, and 1:1 marketing. Each generation has different likes, dislikes and characteristics.
In this webinar, Debbie describes many of those characteristics and provides some approaches that are effective strategies for marketing to these different generations.
Table of Contents
Click on a chapter listing below to skip straight to a section.
|Chapter 1:||Generational Breakdown|
|Chapter 2:||The G.I. Generation|
|Chapter 4:||Baby Boomers|
|Chapter 6:||Generation-Y/Millennials/Echo Boomers|