Generational Marketing

One-size-fits-all messaging has given way to segmentation, personalization, and 1:1 marketing. Each generation has different likes, dislikes and characteristics.

In this webinar, Debbie describes many of those characteristics and provides some approaches that are effective strategies for marketing to these different generations.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: Generational Breakdown
Chapter 2: The G.I. Generation
Chapter 3: Mature/Silents/Civics
Chapter 4: Baby Boomers
Chapter 5: Generation-X/Latch-Keys
Chapter 6: Generation-Y/Millennials/Echo Boomers
Chapter 7: Generation-Z/Boomlets/911
Chapter 8: Commonalities
Conclusion