Ethnic and Gender Marketing

The purpose of marketing is to introduce products and services to targets and convince them to purchase. In this webinar, Debbie Simpson outlines how an organization can tailor the marketing appeal of its products to different segments like ethnic groups or genders.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: Start with Ethnic Marketing
Chapter 2: Some Numbers on Ethnicities
Chapter 3: Purchasing Power
Chapter 4: One-Size-Fits-All Problems
Chapter 5: Ethnic Targeting
Chapter 6: Lost in Translation
Chapter 7: Some Ethnic Sub-Groups to Consider
Chapter 8: Some Commonalities
Chapter 9: TMA: Total Marketing Approach
Chapter 10: Gender Marketing
Chapter 11: Where Gender Gets Tricky
Chapter 12: Some Examples
Chapter 13: Some Differences
Chapter 14: Good Marketing Gone Bad
Conclusion