Direct Marketing

Direct marketing is defined as talking directly to, or with specific, targeted customers without a middleman or a channel intermediary, such as a distributor, retailer, or wholesaler.

In this webinar, Debbie describes what’s involved with direct marketing and the various approaches that can be used as effective direct marketing strategies.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Chapter 1: Background and Description
Chapter 2: Advantages and More
Chapter 3: What You’ll Need
Chapter 4: Channels
Chapter 5: Additional Channels
Chapter 6: Measure!
Chapter 7: Some Case Studies