How Data Drives Content Marketing

Content Marketing is the creation and distribution and valuable information to a specific target, or segment, for the purpose of lead generation, nurtutring, acquisition and retention.

Debbie goes on to relate that it’s about using target-related data to optimize and integrate your marketing efforts – connecting with the target throughout the Customer Journey.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: The Difference
Chapter 2: Ties to Customer Journey
Chapter 3: Benefits
Chapter 4: Obstacles
Chapter 5: Some Stats
Chapter 6: 3 Cs
Chapter 7: Data Jounalism
Chapter 8: How to Start
Chapter 9: Organizational Attributes
Chapter 10: Useful Data
Chapter 11: Initial Inputs
Chapter 12: Content Lifecycles
Chapter 13: Best-In-Class Marketers
Chapter 14: B2C vs B2B
Chapter 15: Most Popular Types
Chapter 16: Some Real Life Examplse
Chapter 17: Content Marketing Planner
Conclusion