Data-Driven Marketing

Data-driven marketing is defined as the marketing insights and decisions that rise from the analysis of data about, or from, customers.

In this video, Debbie details the value of Data-Driven Marketing and how to effectively apply intelligence to maximize ROI.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: Changes and Challenges
Chapter 2: Begin with Personalization
Chapter 3: Segmentation
Chapter 4: Moving Beyond Segmentation
Chapter 5: Overwhelmed!
Chapter 6: Questions for the Marketer
Chapter 7: Drive Retention
Chapter 8: A Journey of 5 Steps
Chapter 9: Where Are You
Chapter 10: Case Studies
Conclusion