Marketers are busy refining their marketing strategies for 2018. Mobile continues to be the first screen, so many of the trends directly impact your mobile marketing.

Are you looking for a way to make your B-to-C direct mail more relevant and responsive? If so, informed delivery may be just the tool you are looking for.

Direct marketing is defined as talking directly to, or with specific, targeted customers without a middleman or a channel intermediary.

Debbie describes many characteristics of different generations and provides some effective strategies for marketing to these different generations.

Buyers are getting better at ignoring messages and offers that are not relevant. You must have both lead generation and lead nurturing strategies in place.

Content Marketing is the creation and distribution and valuable information for the purpose of lead generation, nurturing, acquisition and retention.

The customer journey, or experience, is simply the sum of all engagements a customer has with you over the duration of the relationship.

Debbie Simpson shows the many ways direct mail can be a valuable tool in your marketing toolbox and used to augment and improve your overall marketing strategy.

Data-driven marketing is defined as the marketing insights and decisions that arise from the analysis of data about, or from, customers.

Your customers have opinions about you, your company, and your products & services. And they are sharing their opinions with many people through many channels.

Just because someone fills out a form on your website, or asks to subscribe to your newsletter, it does not automatically make them a customer.

3D Printing is the process used for making a three-dimensional object of almost any shape from a 3D model or electronic data source.

Strategic marketing is the result of the planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.