In this webinar, Debbie describes many characteristics of different generations and provides some effective strategies for marketing to these different generations.

Today’s marketing is different than it was in the past. Buyers are getting better at ignoring messages and offers that are not relevant. To know when buyers are ready to buy, you must have both lead generation and lead nurturing strategies in place.

Content Marketing is the creation and distribution and valuable information to a specific target, or segment, for the purpose of lead generation, nurtutring, acquisition and retention.

The customer journey, or experience, is simply the sum of all engagements a customer has with you over the duration of the relationship.

Debbie Simpson shows the many ways direct mail can be a valuable tool in your marketing tool box and used to augment and improve your overall marketing strategy.

How do you define marketing success? In an organization, the definition would depend upon who you were asking. In this video, Debbie Simpson, shows the many ways one can measure success with a variety of marketing campaigns. Table of Contents Click on a chapter listing below to skip straight to a section. Introduction Chapter 1:How…

Companies can no longer lean on one form or channel for their marketing. All channels must be be integrated and communicate consistently in order for a marketing campaign to be successful. In this webinar, Debbie Simpson discusses the the many facets of what makes a successfully integrated Online & Offline Marketing Strategy. Table of Contents…

Data-driven marketing is defined as the marketing insights and decisions that rise from the analysis of data about, or from, customers. In this video, Debbie details the value of Data-Driven Marketing and how to effectively apply intelligence to maximize ROI. Table of Contents Click on a chapter listing below to skip straight to a section….

Your customers have opinions about you, your company, and your products & services. And, if they are at all engaged, they are sharing their opinions with not only their colleagues, friends and family, but with social networks and online communities. This webinar addresses these issues and give you a few pointers on how to best…

Just because someone fills out a form on your website, or asks to subscribe to your newsletter, it does not automatically make them a customer. This is where lead nurturing begins. In this webinar, Debbie Simpson, President of Multi-Craft, describes what lead nurturing is about and how you can execute it to ensure the best…

Loyalty is a feeling of strong support for someone or something that should result in retention, repeat business, and referrals. A referral is a person recommended to someone for something. In this seminar, Debbie Simpson, President of Multi-Craft discusses the value of maintaining loyalty among your customers and how one receives, even gives, referrals that…

3D Printing is the process used for making a three-dimensional object of almost any shape from a 3D model or electronic data source. Table of Contents Click on a chapter listing below to skip straight to a section. Introduction Video 1:Printing a Bracelet Chapter 1:Trends So Far Chapter 2:Three Primary Technologies Chapter 3:Applications Video 2:Prosthetics…

The purpose of marketing is to introduce products and services to targets and convince them to purchase. In this webinar, Debbie Simpson outlines how an organization can tailor the marketing appeal of its products to different segments like ethnic groups or genders. Table of Contents Click on a chapter listing below to skip straight to…

Strategic marketing is the result of the planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. In this webinar, Debbie, lays down the importance of developing a strategic marketing plan as a critical part of your marketing strategy and how one can go about planning for and achieving…