2018 Marketing Trends

Marketers are already busy refining their marketing strategies and tactics for 2018.

Mobile continues to be the first screen, so many of the trends directly impact your mobile marketing.

And everything seems to point back to content.

Learn more by checking out the articles mentioned in the video.
“Four Marketing Trends Nobody’s Talking About” by Mark Schaeffer
https://www.businessesgrow.com/2016/10/03/marketing-mega-trends/

“Print vs. Digital: Another Emotional Win For Paper” by Roger Dooley
https://www.neurosciencemarketing.com/blog/articles/print-vs-digital.htm#

“The Neuroscience of Touch: A Communicator’s Guide to the Neuroscience of Touch unites neuroscience and branding to explore the many ways touch impacts how people perceive brands”
http://sappi.com/the-neuroscience-of-touch

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: Trends In Brief (TIB)
Chapter 2: TIB: Micro-Moments
Chapter 3: TIB: Live Streaming
Chapter 4: TIB: Native Ads
Chapter 5: TIB: Mobile Video
Chapter 6: TIB: Artificial Intelligence
Chapter 7: TIB: Explainer Videos
Chapter 8: TIB: Chat Bots
Chapter 9: TIB: Content
Chapter 10: TIB: Social Publishing
Chapter 11: TIB: Geofencing
Chapter 12: TIB: Micro-Influencers
Chapter 13: TIB: Data
Chapter 14: TIB: Blogs
Chapter 15: TIB: Virtual and Augmented Reality
Chapter 16: Challenges to the Trends
Chapter 17: Neuro/Haptic
Conclusion

Informed Delivery

Are you looking for a way to make your B-to-C direct mail more relevant and responsive? If so, informed delivery may be just the tool you are looking for.

In this webinar, Debbie describes what’s involved with Informed Delivery and the various what you can do to improve your direct mail.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: The Appeal
Chapter 2: Informed Delivery is…
Chapter 3: Examples
Chapter 4: Our Test
Chapter 5: Representative Image
Chapter 6: Just Think…
Chapter 7: Current Availability
Chapter 8: Registered Users & Subscribers
Chapter 9: USPS Pilot Program Results
Chapter 10: The Process
Chapter 11: Using It v. Not Using It
Chapter 12: The Value To Marketers
Chapter 13: Possible Usage
Chapter 14: Pre-Campaign Reports
Chapter 15: Post-Campaign Reports
Chapter 16: Requirements
Conclusion

Direct Marketing

Direct marketing is defined as talking directly to, or with specific, targeted customers without a middleman or a channel intermediary, such as a distributor, retailer, or wholesaler.

In this webinar, Debbie describes what’s involved with direct marketing and the various approaches that can be used as effective direct marketing strategies.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: Background and Description
Chapter 2: Advantages and More
Chapter 3: What You’ll Need
Chapter 4: Channels
Chapter 5: Additional Channels
Chapter 6: Measure!
Chapter 7: Some Case Studies
Conclusion

Generational Marketing

One-size-fits-all messaging has given way to segmentation, personalization, and 1:1 marketing. Each generation has different likes, dislikes and characteristics.

In this webinar, Debbie describes many of those characteristics and provides some approaches that are effective strategies for marketing to these different generations.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: Generational Breakdown
Chapter 2: The G.I. Generation
Chapter 3: Mature/Silents/Civics
Chapter 4: Baby Boomers
Chapter 5: Generation-X/Latch-Keys
Chapter 6: Generation-Y/Millennials/Echo Boomers
Chapter 7: Generation-Z/Boomlets/911
Chapter 8: Commonalities
Conclusion

Lead Generation and Nurturing

Today’s marketing is different than it was in the past. Our world has changed from having little information to having an overwhelming volume of data available to us. It can actually lead to a lack of attention. Buyers are getting better at ignoring messages and offers that are not relevant. To know when buyers are ready to buy, you must have both lead generation and lead nurturing strategies in place.

Debbie delivers a webinar concerning how you should develop and execute both lead generation strategies and lead nurturing strategies.

Table of Contents

Click on a chapter listing below to skip straight to a section.

Introduction
Chapter 1: Definitions
Chapter 2: Generating
Chapter 3: Nurturing
Chapter 4: Effective Methods
Chapter 5: Nurture Machine
Chapter 6: Managing the Lead
Chapter 7: Best Email Practices
Conclusion