Cincinnati Bell Goes Big With Multi-Craft

Cincinnati Bell recently tapped Multi-Craft to help them Go Big by producing a background piece for their latest television commercial campaign, featuring local celebrity Nick Lachey.

Cincinnati-Bell-Large-Format

This project was for the backdrop of a Cincinnati Bell commercial that began airing in August 2016. Multi-Craft produced this project using multi-layered, custom-cut ultraboard, along with custom-routing of 30 gauge aluminum, which was then hand bent, to achieve the desired shape and the dimensional look needed to replicate the Cincinnati skyline backdrop. In addition, acrylic was printed and cut so that when paired with lighting, a backlit effect was achieved.

Check out the commercial below:

 


Multi-Craft is a privately-held marketing services and support company founded in 1955, providing strategic marketing support, creative & print services, web design & development, customer relationship management, mailing, fulfillment, database management for businesses seeking opportunity and growth in their market. Its focus is to develop solutions with measurable results and ROI for a long-term business partnership. For more information visit: www.Multi-Craft.com.