‘Tis The Season!

I love this time of year! The holidays seem to bring out the best in most people. I feel like there are more smiles and possibly a little more patience and forgiveness that is in the air.

Study Shows Buyer Personas Driving Demand Gen

Before new customers can buy from you, they need to learn about you. They need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs.

Why Cross-Channel Consistency Is So Important

Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the “multi-channel” experience.

Stretch Your Marketing Dollars!

Competition for consumers’ shopping dollars is still fierce, and marketing dollars are under more scrutiny than ever before. Here are three easy ways to manage your paper costs.

Why 1:1 Print Beats Online “Targeting”

If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print.

Benefits of Using Triggered Emails

When it comes to boosting response rates, there is nothing like combining direct mail with email. Even better when both are personalized.

Creating Marketing Copy That Gets Read

The most personalized, relevant message won’t amount to much if it isn’t paired with good marketing copy.  If the copy is not compelling, if it’s bland and uninformative, even the best personalization cannot carry the load.

Does Personalization Really Work?

We are seeing 1:1 printing or “print personalization” more and more places these days. What’s the real deal with these applications? Do they really live up to the hype?

4 Steps To Maximize Your Event

Have an event coming up? You want to maximize your investment by ensuring that the people who commit to coming actually show up.

Turn Complaints Into Loyal Customers

Everybody gets customer complaints once in a while. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them.