Want Great Direct Mail? Do This!

Want to get the most out of your direct mail budget and maximize your ROI? Here are five simple ideas that can bring great results.

Want More Loyalty? Reward Your Customers!

One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. Plus, customers actively participating in loyalty programs not only continue to buy from you, but they spend more money when they do.

Is Investing in Personalized Messaging Worth It?

Still on the fence about personalizing your print campaigns? Wondering whether it’s worth the time and expense to develop marketing databases, create customer profiles and develop messaging for personalized communications?

How Marketing Guru Got Called a “Brown Noser”

How do you get called a marketing brown-noser by your boss? You create powerful online market segmentation and get an 82% increase in conversions.

Top Characteristics of Satisfied Customers

What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied…

Don’t Lose Customers Due to Inaction!

Do you know the primary reason companies lose customers? They stop communicating with them. It is that simple. When companies stop communicating, their customers lose interest. They move on to the competition and brands that pay attention to them. This is why it is not enough to just have a customer acquisition strategy. You must…

4 Ways to Turbo Charge Personalized Campaigns

We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mail. Even so, one of the secrets to success is not to rely on personalization alone. Personalization gets you in the door—it grabs attention….

10 Reasons Direct Mail Is a Life Hack

Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know.


I happen to be one of those that love change. I look forward to new challenges, learning new things and continually improving.

Happy New Year!

We are getting ready to start a new year. It’s always a great time to reflect on the past and plan for the future. Are you where you thought you would be at this time?