Have an event coming up? In-house seminar? Booth at a trade show? Whatever your event may be, you want to maximize your investment by ensuring that the people who commit to coming actually show up. There are three steps to making sure you get the highest attendance possible.
- Promote your event with early teasers.
People mean well, but even if they have RSVP’d, they can get distracted and end up doing something else. Keep them focused on your event with pre-event teasers, whether by email or mail, to keep them interested and their attendance top of mind.
- Drip detailed information by mail.
Build interest with more detailed information. If it’s a seminar, mail out a detailed presentation schedule with speaker bios. If it’s a trade show, send full-color brochures of products on display at the show. Create an interactive and cross-channel experience by sending them to entertaining and informative videos using QR Codes, augmented reality, or even embedded video screens. Customize the brochures to that specific event so everything they see in the brochure is relevant to their upcoming experience.
- Reward attendance with in-event gifts.
Have something planned to give away once they attend the event. Let them know what is in store for them and what they will miss if they don’t show up. Maybe it’s a custom-printed t-shirt, a personalized book, or a 3D printed model. Whatever it is, ensure that it has real value to the recipient and is something they don’t want to miss.
- Set one-on-one appointments before the event.
Use an attractive giveaway as the incentive to set up one-on-one meetings, to occur during the event, ahead of time. The target must attend the meeting to receive the incentive. Use a text message to remind them of the appointment an hour beforehand.
Looking for more ideas for making your event its best? Give us a call!