Why 1:1 Print Beats Online “Targeting”

If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print.

Benefits of Using Triggered Emails

When it comes to boosting response rates, there is nothing like combining direct mail with email. Even better when both are personalized.

Creating Marketing Copy That Gets Read

The most personalized, relevant message won’t amount to much if it isn’t paired with good marketing copy.  If the copy is not compelling, if it’s bland and uninformative, even the best personalization cannot carry the load.

Does Personalization Really Work?

We are seeing 1:1 printing or “print personalization” more and more places these days. What’s the real deal with these applications? Do they really live up to the hype?

4 Steps To Maximize Your Event

Have an event coming up? You want to maximize your investment by ensuring that the people who commit to coming actually show up.

Turn Complaints Into Loyal Customers

Everybody gets customer complaints once in a while. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them.

Maximize Your Marketing

Creating a multi-channel mix doesn’t have to be daunting. Here are six tips for maximizing your efforts.

Checklist for Clean Mailing Lists

When it comes to direct mail, maximum results start, not just with a mailing list, but with a clean mailing list.

Does 1:1 Printing Really Make A Difference?

To achieve higher response rates and better ROI, does personalizing by name, geographic location, or demographic information really make a difference?

Qualitative Data Vs. Quantitative Data: Do You Know the Difference?

When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative.