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October 2007
Increase Your Sales.

All of us are in the business of selling products or services. We also want to generate leads and sales as cost-effectively as possible. Here are ten tips:

1. Aim where your prospects are (associations, conferences, magazines, lists, etc.)
2. Be there when they’re thinking about the problem (regular contact through direct mail campaigns).
3. Focus on generating a response through the call-to-action and easy response methods.
4. Use compelling imagery, words and emotions.
5. Add some dimensional direct mail pieces.
6. Focus on pain-relief by using before and after imagery.
7. Lead with “you” and “your”. Follow with “we” and “our”.
8. Personalize, personalize, personalize.
9. Use testimonials and reward for referrals.
10. Offer compelling reasons to respond now, with limited time offers.

For more guidance and suggestions on improving sales through traditional and new media, contact us at Multi-Craft at 859.581.2754.

© 2008 Multi-Craft All Rights Reserved.