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July 2007
Too Much Information!
Did you know that:
- There are 1.3 billion emails sent every hour?
- 5 billion instant messages exchanged every day?
- Blogs are multiplying at a staggering rate of 23,000 a day?
- There are 1.5 billion mobile subscribers in the world?
- There are 700 million people surfing the internet?
In a recent study conducted by Yankelovich Partners it was reported that:
- Americans are subjected to some 3,000 random pitches every day.
- Two-thirds of those surveyed said they feel constantly bombarded.
- 59% of those who participated in the study said that most of what they saw had no relevance to them.
Direct mail is the most cost-effective way to get results! Last year, for the first time, the volume of direct mail exceeded first class. Marketers are finding that a lot of people prefer junk mail to spam and phone solicitations. Let Multi-Craft help you "cut through the noise" with targeted direct mail campaigns.
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