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July 2006
The Power of Print

“Technology has changed the way corporations communicate. Email, intranets, websites, they’ve all become invaluable tools, but a computer screen cannot emulate the experience of holding a beautifully printed piece in hand, and, most likely, never will.” Life With Print by Sappi

Here are some interesting statistics:

1. Magazine readers spend an average of 45 minutes examining each issue.
   
   
2. The top 25 magazines reach more adults than the top 25 television programs.
   
   
3. Advertised products are a 330% greater increase in brand preference than those not advertised.
   
   
4. People purchase a product as a direct result and in the following proportions:

Internet: 6%
Cable TV: 16%
Network TV: 34%
Magazines: 44%

5. In the United States alone, more than 10,000 companies market their goods and services through almost 14,000 different catalogs.
   
   
6. Catalog sales in the U.S. were estimated at $133 billion in 2003.
   
   
7. Method of contact preferred by consumers:

Regular Mail: 76%
Email: 8%
Telephone: 7%
In-person visit: 6%
No preference: 4%

Sometimes in B2B, it only takes one sale to cover the cost of an entire mailing.

© 2006 Multi-Craft Litho, Inc. All Rights Reserved.