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March 2006
Ten Points to Cover in Your Print Specs

Preparing printing specs may seem like a distraction from actual design, but it is critical in organizing your job, ordering the right supplies, exploring cost-saving options and heading off difficulties that can throw your project off schedule.

1. Define the scope of your project (type of project, size, format,, number of pages, binding, quantity, etc.
   
   
2. Storyboard when possible as it will give an overview of the entire job and helps plan the best way to produce your project for optimum printability, efficiency and economy.
   
   
3. Page layouts give printers a close-up look at how each spread will appear. Call attention to details that can affect pricing (bleeds, tints, reverses, etc.)
   
   
4. Include paper specifications (basis weight, finish, grade names and color).
   
   
5. Indicate if the project will include photographs, stock images or illustrations and whether they will be furnished by you.
   
   
6. Specify the inks and varnishes you plan to use.
   
   
7. Point out any special requirements such as embossing, die cuts, laminations, glued flaps, unique folds, etc.
   
   
8. Make sure your printer knows what you expect in the way of proofs, especially if you will require multiple proofs for others in your office.
   
   
9. Provide the version of the operating system and software you will be using to create your files.
   
   
10. Be sure to include the delivery date, ship to address, press proof preference or any other relevant information.

All of the above will help us prepare a quotation that is accurate and a schedule that meets your deadlines.

© 2006 Multi-Craft Litho, Inc. All Rights Reserved.