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August 2010 Why Direct Mail? Did you know that direct mail is still the most cost-effective method of generating sales? Dollar for dollar, you can get the best response rates and better return on your investment than ever before. DELIVERABILITY. Do-not-call lists and sophisticated spam filters have made telemarketing and email-only marketing campaigns less effective. One error in an email message can make it undeliverable, but even with misspelled street addresses, the post office usually is able to deliver your mail. TARGETABILITY. Direct mail can be as targeted as one recipient or can be sent to every address in the world. Newer and more diverse options in personalization give you the best opportunity to impact your intended audience, and prompt a call to action. It's a lot easier to delete an email from your inbox than to ignore a unique mailpiece that has been personalized just for you! FLEXIBILITY. With direct mail, there are many media options, sizes, weights, and unique containers in which to convey your marketing message. Multi-Craft specializes in assisting you in choosing sizes, materials, and aspect ratios to get the best possible postal discounts. Put your next promotion in motion with Multi-Craft. Find out more from your account manager or call 859-581-2754. |
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| © 2010
Multi-Craft All Rights Reserved. |
| PO Box 72960, 131 E. Sixth Street, Newport, KY 41072 | 859.581.2754 | toll-free 800.733.3317 |
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